TuneIn, Inc., the leading global live audio streaming service, today announced that more than half a billion listening hours had been generated on the platform during the month of December, closing out a record year for the company. It also saw a 31 percent year-over-year increase in overall listening hours.
“TuneIn’s mission is to provide the audio content listeners crave everywhere they want to be and our record-breaking listening hours in 2018 clearly demonstrate we are doing just that,” said John Donham, Chief Executive Officer at TuneIn. “By creating and partnering with quality content, collaborating with household brands on one-of-a-kind engagements and integrating with premier technology partners, we couldn’t be more excited for what the future holds for TuneIn and our 75 million listeners around the globe.”
In addition to setting a company record for number of listening hours, TuneIn achieved several other notable milestones in 2018, including providing new, unique content offerings, strong brand and integration partnerships.
New, Unique Content
In a first-of-its-kind offering, TuneIn Premium now provides subscribers with commercial-free access to top tier news including CNBC, Fox News Talk and MSNBC, adding to the already unparalleled offering of all the genres audio lovers crave. During the regularly scheduled commercial breaks, listeners will receive curated and timely updates from other moments they may have missed earlier. TuneIn is the only streaming audio service to offer live play-by-play games from the NBA, MLB, NHL and NFL as well as radio, news, podcast and music available globally.
Further broadening the reach of high-quality content to highly engaged audio lovers, TuneIn renewed and added a variety of new stations to the platform in 2018, including The Element, a new hip-hop station featuring never-before-heard music and artists, that is both uncensored and expertly curated, and its West Coast-specific sister station, The Element West.
The company also signed a multi-year partnership agreement that brought all of 441 CUMULUS MEDIA’s owned-and-operated stations across 90 U.S. markets to the TuneIn platform, as well as distribution of the podcasts from Westwood One Podcast Network.
Strong Brand and Distribution Partnerships
TuneIn continued to be committed to being everywhere someone wants to listen, by adding to their list of more than 200 third-party device and app integration partners, through which they served over 2 billion total listening hours and grew unique listeners by over 40% in 2018 alone. TuneIn is currently the only streaming audio service that can claim global, native integration across the top voice assistant services like Amazon Alexa, Google Assistant and Microsoft Cortana, as well as default radio positioning within large-scale smart speaker ecosystems like Sonos and Bose Soundtouch. In March 2018, the company launched TuneIn Live, a first-of-its kind custom skill subscription experience that allows Alexa customers to listen to premium audio content from TuneIn using just their voice on all Alexa-enabled devices.
TuneIn is also available on key platforms such as Roku players and TVs, Xbox One, Amazon Fire TV, Samsung TVs, Android TVs, Google Chromecast, and various wearables, including their newly redesigned Apple Watch experience. Lastly, TuneIn continues to forge relationships with companies throughout the auto industry on a wide range — from CarPlay and Android Auto, to dozens of both direct, and voice assistant-powered infotainment head unit integrations, to incorporation within in-vehicle devices like the Amazon Echo Auto, and to navigation app integrations like the newly formed partnership with Waze.
With a mission of carrying the best live content, TuneIn partnered exclusively with an incredible roster of music festivals in 2018 including: Hangout Fest, Firefly Music Festival, Newport Folk Festival, Newport Jazz Festival, Outside Lands Music and Arts Festival, and SXSW to bring live festivals to mobile devices and the connected home. Furthering that effort, Love Box (in partner with Live Nation) was streamed as their first global festival driving the push into worldwide access. All of this live content was made available on dedicated 24/7 stations, expertly curated and human hosted by TuneIn’s resident music programmers.
TuneIn also launched a series of secret, pop-up concert events, bringing intimate exclusive performances by popular artists — and powered by brands — to markets around the US. Brand partnerships with MasterCard, Francis Ford Coppola Wines, Red Bull, Lexus, Toyota, Comcast, Verizon, US Bank, and Texas Lottery Commission were just a handful of partners activating against TuneIn’s content opportunities.
To find out what more than 75 million listeners already love about TuneIn, visit www.tunein.com. To become a TuneIn integration partner, visit https://tunein.com/get-tunein/ and to learn more about advertising with TuneIn, check out https://tunein.com/business/.